Plant-based meat in Europe: Trends, tech, and regulations

A B2B webinar for professionals and companies in the plant-based food industry

Background
Plant-based products are no longer niche; they’re scaling fast, driven by consumer demand for healthier, more sustainable foods. According to several market studies, naturalness is an increasingly important driver of plant-based innovation as consumers grow more concerned about artificiality. Amid the current narrative about Ultra Processed Foods, long ingredient lists and artificial additives are now significant barriers to purchase, highlighting the need for clean-label solutions. Convenience is more important than the taste of real meat, and the huge market of flexitarians is still waiting for something better than a fake hamburger with 15-20 ingredients. Ready-to-eat versions of traditional plant-based foods (tofu, tempeh, seitan, etc.) are increasingly appreciated.
This webinar will explore how brands are tackling taste, texture, affordability, and clean-label expectations through innovations in protein diversification and processing to meet the rising demands of flexitarians and conscious consumers.
Join this Affidia webinar on plant-based innovation to discover how brands are scaling taste, nutrition, and affordability in this rapidly evolving global market.  

Why Should You Attend?
The alternative meat market is changing fast. While sales continue to grow across Europe —driven by the boom in flexitarian consumers—companies are facing increasingly complex hurdles. These hurdles include the technical challenge of achieving clean labels, rising ingredient costs, retail barriers, and stricter European laws on product naming and greenwashing. At the same time, new consumer preferences and social media-driven food communication could represent new opportunities (GLP-1 is an example). In this live panel webinar, top industry experts and hands-on operators will come together to discuss the current market landscape and share practical solutions.    

Webinar Program & Topics  
Market Data in Italy and Europe: An introductory keynote by GFI Europe (Good Food Institute). An overview of real numbers, sales data, and consumer trends shaping the future.  Panel  Technical Challenges & Production: How to improve texture and taste, reduce food additives (Clean Label), and manage the costs of plant proteins.  Commercial Barriers & Retail: Strategies to win shelf space, close the price gap with conventional meat, and navigate the rise of supermarket private labels.  Legal Focus / Regulations & Greenwashing: Updates on "Meat Sounding" laws and guidance on communicating sustainability without violating the new EU rules on environmental claims.  New Trends and the “influence of influencers”: Does the narrative about UPFs meaningfully affect the sales of PB meat alternatives? Are the GLP-1 trend and the growing interest in supplements and functional foods relevant to this sector?  

Who Is This Webinar For?  
This event is strictly designed for operators in the agri-food sector:  
•    R&D Managers and Food Technologists
•    Sales and Marketing Directors at food companies
•    Freelance Consultants and Plant-Based specialists
•    Retail Buyers and Distributors (GDO)